Future Trends in coaching: Results from a global coaching survey 2021

Jonathan Passmore
Qi Liu
Sophia Tewald

Abstract

This paper presents the results from a global survey of 1200 coaches undertaken in Summer 2021, as the world emerged from global lockdowns and the 18 months of the Covid-19 pandemic. The survey gathered data on the make-up of the global coach community, including biographical data on national residence, gender, race, ethnicity, sexual orientation and disability. Secondly the research explored attitudes towards future trends.  The findings indicate that while the coaching industry is over-represented by female coaches when compared to the global population, it is broadly representative in terms of sexual orientation, while BIPOC coaches are under-represented. Further, there search confirmed that during 2020 coaches shifted their practices online, that most coaches see benefits for them self and their clients, and are likely to continue with online coaching. At the same time coaches are sceptical about the role of AI in coaching, while there are national differences about the importance of supervision as a reflective tool.

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